DAYZ Softies

DayZ started as a fan-made mod built by New Zealander Dean Hall on the engine of Arma 2 from Prague studio Bohemia Interactive. The post-apocalyptic world of Chernarus, where the goal is not winning but survival, and the biggest threat is always another player, struck exactly the nerve of the time: within the first months a million people played the mod and hundreds of thousands bought the original game because of it. Bohemia therefore brought Hall into the team and turned the mod into a standalone game that sold over four million copies in early access alone and helped define the entire survival genre. The Czech gaming scene ranks among the world’s best, and DayZ is one of its biggest exports: a game a player in São Paulo knows as well as one in Prague. The merch is official, straight from the developer, no licensed knock-off. A piece of Chernarus in the real world, for anyone who knows what the sentence I see you, friendly, friendly means. And for everyone else, simply honest basics with a story you can play to the end.

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